Master the art and science of turning your sales and marketing into a revenue machine

 

 

WHEN

Tuesday
26th of February, 2019

WHERE

Lamot Center
Van Beethovenstraat 8-10
2800 Mechelen
Belgium


WHO SHOULD ATTEND

  • marketing managers
  • marketing executives
  • marketing directors
  • chief marketing officers
  • chief revenue officers
  • sales directors
  • sales managers
  • sales executives

WHY YOU SHOULD ATTEND

  • As a marketer, you know you will need more sales skills
  • You are aware of the alignment of marketing and sales, but would like to know how this happens in practice
  • You would like to know where your prospect’s first encounter with your company takes place
  • You want to be able to identify that prospect and hold them in your sales cycle
  • You want to be embrace that new way of selling and marketing
  • As a sales professional, you know you will need more marketing skills
  • You want to be ahead of your competitor
  • You want to adapt new techniques and new technology in your strategy to gain time and effort


Over the last 10 years, the silos between marketing and sales departments are disappearing.

Revenue Boulevard will talk about the convergence of marketing and sales. It will highlight the necessary skills complemented with in-depth sessions and workshops.

Future strategies and tactics will be revealed to companies and professionals that want to take that leap ahead and attract that possible customer from the beginning.

The sales or marketing professional attending Revenue Boulevard will leave the conference able to identify these customers and define their needs. He or she will also be able to guide these customers into the right cycle and funnel.

Several national and international keynotes will take the stage and will let the sales and marketing professionals discover what the new way of selling and marketing will be and how this convergence will take place.

In the afternoon, different in-depth workshops and masterclasses will get the attendees into practice.

 

 

 

Remaining time to Revenue Boulevard 2019

Meet the experts

 

 

 

Schedule of the day

Expand All +
  • #RevBoul


  • Afternoon Keynotes


  • Afternoon Workshops


  • Details will be published soon!
    Where
    Auditorium

  • Revenue, that old word that reeks of power, gold dust and mountain high bonuses. Traditionally it was achieved by relentlessly working the quarterly numbers, squeezing the Excel sheets to the last drop, and hard sell the stock till your fingers bleed. Many a CFO and CRO drove their company horse near dead. Driving recklessly down the mountain, the race often ends with crashing margins, unhappy costumers, lousy client services and suicidal staff. And then… the new quarter begins. Time has come to look at the client revenue model long term, and to consider company survival over quick wins. Enter the Chief Added Value Trader, the rarest animal of all: he does not work the numbers. He makes the numbers work. In the long run, that makes a world of difference…
    Where
    Auditorium

  • Drive more leads. Convert them to sales. A powerful keynote on how to start and implement Marketing Automation. Stuffed with real-live Belgian examples, on flows, personalization and analytics. If you want to see the future in action? Listen to the experience of the first SharpSpring Platinum Partner of Belgium.
    Where
    Auditorium

  • A result driven story about people and transforming your business (sales, marketing, processes etc). Found out what it brings to the table.
    Where
    Auditorium

  • Artificial Intelligence is having an increasing impact on the marketing and sales departments. Even if the perspective of an AI journey is exciting, it is also an unknown journey to many marketing and sales professionals. Many managers wonder where and how to get started, and where to focus their efforts. In her presentation, Segolene will explain some of the key fields of application of AI in marketing and sales, present some practical use cases, and share some of the hands-on best practices which she has seen by developing AI roadmaps and solutions for her marketing and sales clients.
    Where
    Auditorium

  • Generating more revenue thanks to aligning your sales and marketing team? Where to start? How to start? In short: I’ll give you my 7 steps you can implement quickly, based on a case I am working on in a large Belgian company. Bringing together these teams leads to more group dynamic, individual satisfaction among employees and ultimately to more sales and cost savings in a company.
    Where
    Alcazar

  • Digital Hero Companies like Spotify, Netflix, Amazon, etc. successfully boost their conversion with AI. From this talk you will learn how also your company can boost its conversion up to 20 times with AI. Based on case studies (e.g. Telenet, JBC) you will learn in which parts of your marketing you can use machine learning, how it can be integrated, what data you need and how you can measure results. You will also get an intuition about how it works. The audience will have a good idea on where in their own business they can boost their conversion by applying artificial intelligence, how large a boost they can expect, which ROI they will be able to realise and whether or not their organisation is ready to apply AI technology (do they have the data, do they have the people, do they have the legal framework for processing the data, do they have the IT-systems, etc.)
    Where
    Scala

  • Jenny uses LinkedIn as her primary tool to get leads and new projects. This will not be a session for where you optimise your profile or create content. It will have a focus on real networking and you will get a list of Jenny's most effective hacks she uses to generate leads on LinkedIn.
    Where
    Dijlezaal

  • ….Screw vanity metrics. Why? Because vanity metrics What if you could find your own North Start Metric? Find out how to uncover this overarching metric that gives direction and aligns all the other metrics together. Companies that find their north start metric tend to focuses on the product and the core value it delivers to your customer, and achieve better organisational alignment. We will go on a 30 minute quest to find the north star metric, and seek what underlying variables in your customer lifecycle influence that metric to foresee sustainable growth.
    Where
    Scala

  • Conversational presenting lets you adapt your presentation on the fly so you can engage your prospect fully. A typical business presentation is too rigidly structured, there’s no room to adapt to the client in front of you. Presenters are forced to go through a bunch of slides that are irrelevant to the specific prospect in front of them to reach the stuff that can lead to a sale … losing attention, interest and goodwill along the way. With a different approach, you can easily turn your presentation into a conversation, a dynamic and engaging collaboration to keep your prospect connected from beginning to end. With Prezi Next you can easily shift from “Let me show you all the things we can do for you” to “What do you need?” And then show them exactly that.
    Where
    Beethovenkelder

  • Many companies have been undertaking efforts to roll social selling in their organization. However, many are very disappointed with the results of these programs. Both marketing and sales have some responsibility in this. During this talk, Mic will highlight why social selling programs are failing and what can be done to put them on track.
    Where
    Dijlezaal

  • Growing your business is the task of everybody in your company. But your sales and marketing department will have a crucial role in the whole story. Learn how uplift the potential of your sales and marketing team. No vague models or theories, but a practical approach on how to build that effective sales and marketing machine that knows how to gain the trust of those changing customers.
    Where
    Alcazar

  • Everybody needs leads. The result is that all companies are fishing in the same pond. So you need to take that leap ahead and have the right tools and skills to be the first to identify those (big) leads and catch them. Even better, make sure they are only able to look at you and your company. Learn how to identify and capture those leads and grow your business.

  • To earn trust isn't easy, that is why it is so powerful ... You know that, when you can earn trust early in the sales cycle, the entire opportunity will become easier. More information is shared, higher level of commitment is given, access to other key decision makers is easier, more value can be discovered, and chances of sales success dramatically increases. In one hour Yuri will take you on a journey not easily forgotten. Next to a lot of fun and interaction Yuri is committed to give you great examples, industry insights and practical skills will help you to unlock the highest trust level and set yourself apart from your competition.
    Where
    Auditorium

  • Generating more revenue thanks to aligning your sales and marketing team? Where to start? How to start? In short: I’ll give you my 7 steps you can implement quickly, based on a case I am working on in a large Belgian company. Bringing together these teams leads to more group dynamic, individual satisfaction among employees and ultimately to more sales and cost savings in a company.
    Where
    Alcazar

  • Digital Hero Companies like Spotify, Netflix, Amazon, etc. successfully boost their conversion with AI. From this talk you will learn how also your company can boost its conversion up to 20 times with AI. Based on case studies (e.g. Telenet, JBC) you will learn in which parts of your marketing you can use machine learning, how it can be integrated, what data you need and how you can measure results. You will also get an intuition about how it works. The audience will have a good idea on where in their own business they can boost their conversion by applying artificial intelligence, how large a boost they can expect, which ROI they will be able to realise and whether or not their organisation is ready to apply AI technology (do they have the data, do they have the people, do they have the legal framework for processing the data, do they have the IT-systems, etc.)
    Where
    Scala

  • Jenny uses LinkedIn as her primary tool to get leads and new projects. This will not be a session for where you optimise your profile or create content. It will have a focus on real networking and you will get a list of Jenny's most effective hacks she uses to generate leads on LinkedIn.
    Where
    Dijlezaal

  • ….Screw vanity metrics. Why? Because vanity metrics What if you could find your own North Start Metric? Find out how to uncover this overarching metric that gives direction and aligns all the other metrics together. Companies that find their north start metric tend to focuses on the product and the core value it delivers to your customer, and achieve better organisational alignment. We will go on a 30 minute quest to find the north star metric, and seek what underlying variables in your customer lifecycle influence that metric to foresee sustainable growth.
    Where
    Scala

  • Conversational presenting lets you adapt your presentation on the fly so you can engage your prospect fully. A typical business presentation is too rigidly structured, there’s no room to adapt to the client in front of you. Presenters are forced to go through a bunch of slides that are irrelevant to the specific prospect in front of them to reach the stuff that can lead to a sale … losing attention, interest and goodwill along the way. With a different approach, you can easily turn your presentation into a conversation, a dynamic and engaging collaboration to keep your prospect connected from beginning to end. With Prezi Next you can easily shift from “Let me show you all the things we can do for you” to “What do you need?” And then show them exactly that.
    Where
    Beethovenkelder

  • Many companies have been undertaking efforts to roll social selling in their organization. However, many are very disappointed with the results of these programs. Both marketing and sales have some responsibility in this. During this talk, Mic will highlight why social selling programs are failing and what can be done to put them on track.
    Where
    Dijlezaal

  • Growing your business is the task of everybody in your company. But your sales and marketing department will have a crucial role in the whole story. Learn how uplift the potential of your sales and marketing team. No vague models or theories, but a practical approach on how to build that effective sales and marketing machine that knows how to gain the trust of those changing customers.
    Where
    Alcazar

  • Everybody needs leads. The result is that all companies are fishing in the same pond. So you need to take that leap ahead and have the right tools and skills to be the first to identify those (big) leads and catch them. Even better, make sure they are only able to look at you and your company. Learn how to identify and capture those leads and grow your business.

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